So Zuck tried to re-invent Second Life and expected different results. Only he made a worse job of it and expected to be paid. The only reason I can think of why he thought this was a good idea is that he is in cahoots with the mega-corporations aiming to control the world. When you are enslaved by their 'lifetime contracts' a virtual world will be all the escape you will be allowed. You won't have the time or the money for real experiences so you will have to get your kicks from this virtual world. It will be piped into your single habitat cell and rationed like everything else.