This scarily reminds me of the book 1984 where the State constantly erases people's personality and ability to think for them selves; in order for the population to love for the State and that alone. Only with your description it sounds like it is Capitalism that is methodically replacing human love with an eternal love of the capitalist ideals. No other doctrine is allowed to survive, not even religion. The only things of worth are whatever the Capitalists decide is worth selling to you. It is a scary philosophy indeed. One where we are all brainwashed to believe only in consumption and exploitation. Getting rich just for the sake of being rich, even if that means destroying the planet beneath our feet.